Case study of Facebook

In 2004, college sophomore Mark Zuckerberg wanted to build an online version of student directory with basic information, commonly known to schools as facebook. Harvard did not offer such a directory and the administration insisted that they were unable to aggregate the information required.

Thus, one night, Zuckerberg hacked into Harvard’s student records and created a basic site called Facemash, which randomly paired photos of undergraduates and invited visitors to determine who was “hotter”. After four hours, 450 visitors, and 22,000photo views, Harvard administration disconnected Zuckerberg’s internet connection and took down the site.

However, Zuckerberg continued with this new project as he believed that information should be available to all students. He added applications and expanded the networks to other schools, and to work networks such as employees from the central. Intelligence Agency, McDonald’s, and the U.S. Marine Corps.

Eventually in September 2006, Zuckerberg’s social networking website,Facebook. com, was opened to the public. Facebook is ranked 2nd in the “Top 10 U.S. Social Networking Site for November 2007” report released by Nielsen Online. In addition, Zuckerberg reported Facebook’s revenue at US$150 million in 2007 and projected revenue at US$350 million for 2008.